Introduction
If you’re a small business owner, marketer, or entrepreneur looking for a way to streamline your email marketing, SMS campaigns, or marketing automation — Brevo might be the solution you’re hearing more about. Formerly known as Sendinblue, Brevo has risen sharply in popularity in 2024-2025. But what exactly is it? How does it compare to other tools? And how do you get started without wasting time or money?
In this guide, you’ll learn:
- What Brevo is (features, pricing, strengths & limitations)
- How it works in real-life scenarios
- How to decide if it’s right for you
- Step-by-step on getting started
Keyword Research & Why These Matter
Here are some of the high volume / relevant keywords around this topic that you’ll see included:
| Keyword | Monthly Search Volume / Relevance* | Why Use It in This Article |
|---|---|---|
| Brevo email marketing | High | Core topic, what people search to see what Brevo offers |
| Brevo pricing | High | A major deciding factor for beginners / small business |
| Sendinblue rebrand | Medium-high | Many people still know the old name; helps with clarity/SEO |
| Brevo vs Mailchimp / Brevo alternatives | High | Common comparison searches |
| Email marketing automation tool | High | People looking for tools that do more than just send email |
| Brevo features 2025 | Medium | For up-to-date information that reflects current offering |
| How to use Brevo | Medium | Practical “getting started” intent |
*Based on recent keyword tools and trend reports (2025).
What is Brevo?
Brevo, previously known as Sendinblue (rebrand in 2023), is a cloud-based all-in-one marketing and relationship platform. It offers tools for email marketing, transactional email, marketing automation, SMS & WhatsApp campaigns, CRM, landing pages, and more. Salesforge+3Brevo+3Wikipedia+3
Key facts:
- Founded in 2012 by Armand Thiberge. Wikipedia
- Headquarters in Paris; multiple global offices. Brevo+1
- Over 500,000 businesses use Brevo worldwide. Brevo+1
Core Features & What You Can Do With Brevo in 2025
Here are the main capabilities, especially those that matter for small & medium businesses:
| Feature | What It Enables You To Do | Why It’s Helpful / Example |
|---|---|---|
| Email Marketing Campaigns | Create and send emails (bulk newsletters, drip campaigns), use drag-and-drop editors, templates, responsive design. | E.g. send your weekly newsletter to customers; announce product launches. |
| Transactional Emails / SMTP & API | Send order confirmations, password resets, account notifications programmatically. | Important for e-commerce sites or apps. |
| Automation / Marketing Journeys | Set up workflows: welcome sequences, abandoned cart reminders, re-engagement, segmentation based on behavior. | Saves time; increases engagement & conversions. Brevo’s workflows are considered solid even for smaller volumes. EmailTooltester.com+1 |
| SMS & WhatsApp Campaigns | Reach customers via mobile messages; useful for time-sensitive offers or reminders. | Many users like being able to combine channels from one platform. Brevo+1 |
| CRM & Contact Management | Store contacts, segment them, track interactions. | Helps with personalization and targeting. |
| Landing Pages & Forms | Build signup forms, opt-ins, landing pages for campaigns. | Essential for collecting leads; supports conversion optimization. Brevo includes landing page builder in higher-tier plans. Email vendor selection+1 |
| Reporting, Analytics & A/B Testing | Track open rates, click rates, conversion, test subject lines or content. | Gives you data to refine campaigns. In recent reviews, reporting is good but less advanced compared to some competitors. EmailTooltester.com+1 |
| Multichannel Messaging (Chat, Push, WhatsApp) | Engage users via other channels beyond email. | Improves reach and engagement in multi-touch customer journeys. Brevo+1 |
Brevo Pricing Plans, Limits & What You Get
One of the reasons people like Brevo is its flexible pricing. It scales as you grow. But there are trade-offs, so it’s good to understand what each tier gives you.
| Plan | What’s Included / Key Limits | Who It’s Best For |
|---|---|---|
| Free Plan | Up to 300 emails/day, drag-and-drop editor, templates, transactional email API/SMTP, basic features. Brevo+2Salesforge+2 | Beginners, small lists, testing the tool without financial risk. |
| Starter Plan | Starting ~$9/month (for certain email volume/contacts), more sends per month, basic reporting, some extra features. EmailTooltester.com+2Salesforge+2 | Small business ready to send more than the free tier, small campaigns, simple automation. |
| Business Plan | Includes landing pages, more advanced automation, multiple users, phone support, higher sending limits. Email vendor selection+2Brevo+2 | Growth stage businesses, ecommerce shops, multiple marketing staff. |
| Enterprise Plan | Custom / tailored pricing, enterprise-grade features: SLA, advanced integrations, dedicated support, unlimited contacts, etc. Brevo+1 | Large businesses, high volume sending, complex workflows, high demands on deliverability & support. |
Important notes / trade-offs:
- Some advanced features (landing pages, A/B testing, advanced automations) are locked behind higher tiers. EmailTooltester.com+1
- The free plan has the “300 emails / day” limit — that can slow growth if your list is growing fast. Brevo+2The Easiest Email Marketing Platform
- As your subscriber base grows, costs increase. Always plan ahead.
How Brevo Compares to Other Tools (Strengths & Weaknesses)
If you’ve looked around, you’ll see tools like Mailchimp, ActiveCampaign, HubSpot, Constant Contact, etc. Here is a comparison to see where Brevo shines — and where it might be weaker.
| Comparison | Where Brevo Excels | Where Others Might Be Better |
|---|---|---|
| Cost-effectiveness for small / medium users | Very competitive; free tier + affordable starter tier. Good value for feature set. EmailTooltester.com+2Brevo+2 | Tools like ActiveCampaign or HubSpot offer more advanced analytics or deeper integrations but cost more. |
| All-in-one features (email + SMS + WhatsApp + automation + CRM) | Brevo allows multiple channels from one platform, easing management. Brevo+2Salesforge+2 | Some tools specialize more (e.g. Klaviyo for ecommerce). For some advanced businesses, specialized platforms may offer better depth. |
| Ease of Use / Onboarding | User-friendly UI, drag & drop editor, helpful resources. Good for beginners. Brevo+2EmailTooltester.com+2 | Some tools offer more tutorials, custom onboarding; others might have steeper learning curves. |
| Scalability & Advanced Features | Offers good automations, API / transactional email. Enterprise plan provides more integrability. Brevo+2Email vendor selection+2 | Big players like HubSpot or ActiveCampaign might win when you need very advanced reporting, predictive analytics, or custom workflows. |
| Deliverability & Support | Generally positive reviews; reliable deliverability for most. Support on higher tiers is better. EmailTooltester.com+1 | Some competitors may have more specialized deliverability tools, or support teams that give more hands-on attention for enterprise customers. |
Who Should Use Brevo — & When to Consider Alternatives
From what the reviews and data show, Brevo is a strong choice for:
- Small to medium businesses wanting a solid all-in-one marketing solution
- Entrepreneurs / startups who need to try tools with low risk (free tier)
- Ecommerce stores that require both marketing and transactional emails in the same system
- Businesses wanting to use multichannel messaging (SMS / WhatsApp) in addition to email
You might consider other tools if:
- You need deep, very advanced analytics or predictive features (e.g. AI-driven recommendations)
- You’re running extremely large volume campaigns and need enterprise-level custom deliverability support
- You want highly specialized ecommerce features or integrations (depending on your stack)
How to Get Started with Brevo in 2025: Step-by-Step Guide
Here’s a practical “getting started” blueprint so you don’t waste time or money.
- Define your goals
- What do you want: more leads, more sales, better retention, cross-selling?
- How many emails per month do you expect to send? How many contacts will you need?
- Sign up & explore the free plan
- Use the free plan to test features, build lists, send basic campaigns.
- Gauge the limits: can 300/day emails support your launch or test?
- Set up your contact list + segmentation
- Import existing contacts (with permission!)
- Use segmentation: by interest, behavior, location, purchase history. This improves open/click rates.
- Build your first campaign
- Use the drag-and-drop editor, pick a template, customize branding (colors, logo).
- Make sure subject lines are compelling.
- Add automation / workflows early
- Even simple ones like a welcome series or abandoned cart / browse-abandon can drive huge value.
- Use transactional emails
- If you have an ecommerce store or any app that sends automated notifications, use Brevo’s transactional SMTP / API features.
- Set up tracking, analytics, and A/B tests
- Monitor opens, clicks, conversions.
- Test subject lines, send times, content layout.
- Ensure deliverability
- Authenticate your domain (SPF, DKIM)
- Remove hard bounces or inactive emails (clean your list)
- Follow best practices for email content (avoid spammy words, use good text-to-image ratio)
- Scale when ready
- Once you see consistent success, move to paid plan with needed features.
- Make use of landing pages, multi-user access, phone or priority support.
Practical Examples: How Businesses Use Brevo
- E-commerce Shop: Uses Brevo to send order confirmation, shipping updates (transactional), and weekly newsletters (marketing), plus abandoned cart automation to recover sales.
- Local Service Business (e.g. a fitness studio): Collects signups via landing page, sends class schedules, re-engagement campaigns, uses SMS reminders via Brevo.
- Digital Content Creator: Sends newsletter, uses segmentation (interested topics), uses quotes from analytics to shape content, uses free plan initially and upgrades when subscriber base grows.
These are just templates — adapt them to your niche.
SEO & Content-Marketing Keywords You Could Use When Blogging About Brevo
If you build content around Brevo (useful for affiliate approval & SEO), here are blog topic ideas + keywords:
- “Brevo email marketing tutorial 2025”
- “How to set up automation in Brevo”
- “Brevo vs Mailchimp pricing comparison 2025”
- “Send transactional emails with Brevo API”
- “Brevo deliverability tips”
FAQs
Is Brevo the same as Sendinblue?
Yes. Brevo is the new name (rebrand) for Sendinblue. It’s the same company / infrastructure, but with a broader product roadmap. Wikipedia
How many emails can I send with Brevo for free?
You can send up to 300 emails/day on the free plan. For larger volumes, you’ll need a paid plan. Brevo
Does Brevo offer SMS & WhatsApp marketing?
Yes. Brevo includes SMS & WhatsApp campaigns as part of its features. The availability may depend on plan and region. Brevo+1
Can I use Brevo for transactional emails?
Yes. Brevo supports transactional email via SMTP & API even from its free and lower-tier plans. Brevo+2Salesforge
Are there affiliate / partner programs for Brevo?
Yes. Brevo has affiliate and partner programs. If you produce helpful content, tutorials, comparison, or guides, these often perform well and are looked favorable during approval if your site is relevant and high-quality. (Always ensure compliance with their affiliate guidelines.)
Pros & Cons Summary
| ✅ Pros | ❗ Cons / Things to Watch Out For |
|---|---|
| Strong feature set for price • Multichannel support • Generous free plan for testing • Good automation & transactional tools • Build-in CRM & landing pages | Free plan limits might restrict growth (300/day) • Some advanced features locked behind higher tiers • Reporting and analytics may not be as deep as premium competitors • Support levels differ by plan |
Conclusion & Call to Action
Brevo is a strong contender in 2025 for small to medium businesses, content creators, ecommerce stores, or anyone wanting to consolidate email, SMS, WhatsApp, and automation in one platform. Its free plan makes it easy to test without financial risk. As you grow, the scalability, combined with core features and multichannel support, make its paid plans very compelling.
If you’re just getting started, here’s your next step:
Action Step: Sign up for Brevo’s free plan today, set up a simple welcome email plus transactional email (if you have an app or store), and one basic automation. Track results for a month. Once you’re sure of your volume needs and what features you need, move to the “Starter” or “Business” plan.