Introduction
In 2025, businesses can no longer afford to waste time on repetitive tasks like sending manual emails, tagging contacts, or scheduling follow-ups. That’s where marketing automation comes in.
Automation doesn’t just save time — it ensures your customers get the right message at the right time, which means more engagement, higher sales, and stronger loyalty.
With platforms like Brevo (formerly Sendinblue), even small businesses can now use automation to compete with big brands.
What is Marketing Automation?
Marketing automation is the use of software to streamline, automate, and measure marketing tasks and workflows. Instead of manually sending emails or updating customer data, you set up rules and triggers that run automatically.
👉 Example:
- A customer signs up → They get a welcome email instantly.
- A cart is abandoned → A reminder email with a discount is sent.
- A customer’s birthday → They receive a personalized birthday coupon.
Why Marketing Automation Matters in 2025
1. Time-Saving
Automation frees you from repetitive work so you can focus on strategy and growth.
2. Personalization at Scale
Customers expect personalized experiences. Automation makes it possible to deliver them to thousands of contacts.
3. Higher Conversions
Automated sequences like abandoned cart emails or product recommendations drive more sales.
4. Data-Driven Decisions
Automation tools track customer behavior, so you can refine campaigns based on real insights.
5. Works 24/7
Even while you sleep, automation keeps your marketing machine running.
Brevo’s Marketing Automation Features
Brevo makes automation accessible for beginners while offering powerful options for advanced users.
1. Workflow Builder
- Easy drag-and-drop builder for creating automation sequences.
- Set conditions like “if subscriber clicks a link” → “send X email.”
2. Pre-Built Templates
- Ready-made workflows for welcome series, abandoned carts, and birthday emails.
3. Behavior-Based Triggers
- Send emails based on actions: website visits, product views, link clicks, or purchase history.
4. CRM Integration
- Track leads and automate follow-ups for your sales team.
5. Omnichannel Automation
- Not just email — Brevo lets you automate SMS, WhatsApp, and chat messages.
Practical Automation Examples (2025)
📧 Email Welcome Series
- Trigger: User subscribes.
- Automation: Send 3-email sequence (welcome → introduce brand → special offer).
🛒 Abandoned Cart Reminder
- Trigger: User adds to cart but doesn’t checkout.
- Automation: Send email reminder + discount code after 24 hours.
🎂 Birthday & Anniversary Campaigns
- Trigger: Subscriber’s date of birth.
- Automation: Send a personalized “Happy Birthday” with a coupon.
📊 Lead Nurturing
- Trigger: User downloads an ebook.
- Automation: Send follow-up content → case study → product demo invite.
Comparison: Manual Marketing vs Automation
| Task | Manual | With Automation (Brevo) |
|---|---|---|
| Sending Welcome Emails | Must remember every time | Triggered automatically |
| Cart Abandonment Follow-up | Easily forgotten | Sent instantly with discount |
| Segmentation | Requires manual sorting | Automated by behavior & tags |
| Lead Nurturing | Hours of work | Pre-built workflows |
👉 Clearly, automation = fewer mistakes + better results.
How to Get Started with Brevo Automation
- Sign up for a free Brevo account.
- Go to Automation > Workflows.
- Pick a pre-built workflow (welcome, cart reminder) or build your own.
- Define triggers (signups, clicks, purchases).
- Add personalized actions (send email, assign CRM task, update contact).
- Test & activate your workflow.
Pro Tips for Successful Automation in 2025
- ✅ Start small (welcome series) before building complex workflows.
- ✅ Always segment contacts — don’t send the same message to everyone.
- ✅ Test subject lines and email timing for better results.
- ✅ Monitor Brevo’s reports to optimize your workflows.
Conclusion
In 2025, marketing automation isn’t optional — it’s the backbone of modern digital marketing. Businesses that automate save time, connect better with customers, and close more sales.
With Brevo’s simple automation builder, pre-made templates, and powerful triggers, even small businesses can harness automation like a pro.