Introduction
Choosing the right email marketing platform often comes down to one big question: How much does it cost?
In 2025, Brevo (formerly Sendinblue) continues to stand out as one of the most affordable yet powerful email marketing solutions. Unlike other tools that charge based on the number of subscribers, Brevo’s pricing is based on emails sent per month, making it budget-friendly for growing businesses.
In this article, we’ll break down Brevo’s pricing plans for 2025, what each includes, and how to decide which one is best for your business.
Brevo Pricing Plans in 2025
Brevo offers four main pricing tiers:
1. Free Plan
- ✅ Cost: $0/month
- ✅ Send up to 300 emails per day
- ✅ Unlimited contacts
- ✅ Basic email templates
- ✅ Drag-and-drop editor
- ✅ SMS & WhatsApp available (pay-as-you-go)
👉 Best for: Freelancers, beginners, and small blogs testing email marketing.
2. Starter Plan
- ✅ Cost: From $25/month
- ✅ 20,000+ emails/month (no daily sending limit)
- ✅ All free features
- ✅ Basic reporting & analytics
- ✅ No Brevo branding
👉 Best for: Small businesses that need regular campaigns without restrictions.
3. Business Plan
- ✅ Cost: From $65/month
- ✅ Advanced email & SMS automation
- ✅ A/B testing
- ✅ Detailed analytics (heat maps, engagement reports)
- ✅ Phone support
- ✅ Facebook ads integration
👉 Best for: E-commerce stores, agencies, and marketers who want advanced automation.
4. Brevo Plus (Custom)
- ✅ Custom pricing (enterprise-level)
- ✅ Dedicated account manager
- ✅ Priority support
- ✅ Advanced integrations (SSO, API limits, custom IPs)
👉 Best for: Large businesses and enterprises needing tailored solutions.
Comparison Table
| Feature | Free Plan | Starter ($25) | Business ($65) | Plus (Custom) |
|---|---|---|---|---|
| Monthly Emails | 9,000 (300/day) | 20,000+ | 20,000–100,000+ | Custom |
| Unlimited Contacts | ✅ | ✅ | ✅ | ✅ |
| Automation | ❌ | Limited | ✅ Advanced | ✅ Advanced |
| Reporting | Basic | Basic | Advanced | Enterprise |
| Support | Email only | Phone + Priority | Dedicated Manager | |
| Branding Removed | ❌ | ✅ | ✅ | ✅ |
Why Brevo’s Pricing is Different
Most platforms (like Mailchimp or ActiveCampaign) charge based on number of contacts, which gets expensive fast. Brevo instead charges based on emails sent, meaning you can store unlimited contacts and only pay for actual sending volume.
👉 Example: If you have 50,000 subscribers but only send a monthly newsletter, you can do it on a much cheaper plan with Brevo compared to Mailchimp.
Which Plan is Right for You?
- Freelancers & Bloggers → Free Plan
- Small Businesses → Starter Plan
- E-Commerce Stores & Agencies → Business Plan
- Large Enterprises → Brevo Plus
Extra Costs to Keep in Mind
- SMS & WhatsApp campaigns are pay-as-you-go.
- Dedicated IPs available on higher-tier plans.
- Add-ons like advanced integrations may add costs for Plus users.
Conclusion
Brevo’s 2025 pricing is built to scale with your business — starting with a free plan and growing into advanced automation and enterprise-level tools. Compared to competitors, it remains one of the most cost-effective solutions for email marketing.