Introduction
Email marketing is only as powerful as the campaigns you create. In 2025, inboxes are crowded, customer attention spans are short, and only the best campaigns stand out.
The good news? With Brevo (formerly Sendinblue), you don’t need to be a professional designer or copywriter to create high-converting email campaigns. In this guide, we’ll walk through a step-by-step process to plan, design, and launch emails that actually drive results.
Step 1: Define Your Goal
Before you write a single word, ask yourself:
- Do I want sales?
- Do I want sign-ups?
- Do I want traffic to my blog or store?
👉 Example goals: “Recover abandoned carts,” “Promote a holiday sale,” or “Grow webinar registrations.”
Clear goals = focused campaigns.
Step 2: Know Your Audience
Segmenting your audience is critical in 2025. Brevo makes this easy with smart segmentation tools:
- New subscribers → Send a welcome offer.
- Repeat buyers → Send loyalty rewards.
- Inactive users → Send re-engagement campaigns.
👉 Personalized messages always convert better than generic blasts.
Step 3: Choose the Right Email Campaign Type
Brevo allows you to create:
- Newsletters → Keep subscribers updated.
- Promotional emails → Drive sales with offers.
- Automated campaigns → Workflows like abandoned cart recovery.
- Transactional emails → Order confirmations, receipts, shipping updates.
👉 Choose the campaign type that matches your goal.
Step 4: Design with Brevo’s Drag-and-Drop Editor
Brevo’s editor helps you design beautiful, responsive emails without coding.
Tips for design:
- ✅ Keep subject lines short & compelling (under 50 characters).
- ✅ Use images/videos sparingly — focus on clear CTAs.
- ✅ Stick to your brand colors & fonts for consistency.
- ✅ Ensure mobile responsiveness (70% of opens are on mobile).
👉 Example subject line: “Your 24-hour deal is here 🎉”
Step 5: Write Copy That Converts
Follow the AIDA formula:
- Attention: Strong subject line.
- Interest: Highlight the problem or offer.
- Desire: Show how your product helps.
- Action: Add a clear CTA button.
👉 Example CTA: “Claim Your 20% Discount Now →”
Step 6: Add Personalization
Brevo allows dynamic fields like:
- Customer’s first name.
- Location-based offers.
- Product recommendations based on past behavior.
👉 Example: “Hi Sarah, we saved your favorite items — get them today with 10% off!”
Step 7: Test Before Sending
Brevo’s A/B testing lets you test:
- Subject lines.
- Email layouts.
- Send times.
👉 Example: Send half your audience “Deal ends tonight” vs “Last chance: 20% off” → keep the winner.
Step 8: Send at the Right Time
Timing is everything. Brevo’s Send Time Optimization ensures your emails land when subscribers are most likely to open them.
- B2B → Best during working hours.
- B2C → Evenings and weekends often work best.
Step 9: Track and Optimize
After sending, review Brevo’s analytics dashboard:
- Open rates (is your subject line strong enough?).
- Click-through rates (is your CTA effective?).
- Conversions & revenue (did your campaign achieve its goal?).
👉 Use these insights to refine your next campaign.
Quick Checklist for High-Converting Campaigns
✅ Clear goal set
✅ Audience segmented
✅ Compelling subject line
✅ Mobile-friendly design
✅ Strong CTA button
✅ A/B tested
✅ Analytics reviewed
Conclusion
Creating high-converting email campaigns in 2025 isn’t about luck — it’s about strategy + tools. With Brevo’s drag-and-drop editor, automation workflows, personalization, and powerful analytics, you can launch campaigns that stand out in inboxes and drive real results.