Introduction
Running an online store in 2025 means facing tough competition. Customers have more options than ever, and winning their loyalty requires more than just good products — you need smart, personalized communication.
That’s where Brevo (formerly Sendinblue) comes in. Brevo’s e-commerce email marketing tools are designed to help online stores increase sales, reduce cart abandonment, and build long-term customer relationships.
In this guide, we’ll explore how to use Brevo for e-commerce success in 2025, step by step.
Why Email Marketing is Critical for E-Commerce in 2025
- Direct customer connection → No dependence on social algorithms.
- Higher ROI → Email drives $36 ROI per $1 spent.
- Automation-friendly → Perfect for cart recovery, upselling, and retention.
- Personalization → Customers expect tailored product recommendations.
👉 Email remains the #1 marketing channel for online stores.
Step 1: Connect Your Online Store with Brevo
Brevo integrates with all major e-commerce platforms:
- Shopify
- WooCommerce
- Magento
- Prestashop
- BigCommerce
With the plugin or API integration, you can:
- Sync customer data in real-time.
- Track purchase history.
- Trigger automated emails based on behavior.
Step 2: Set Up Essential E-Commerce Campaigns
1. Welcome Series for New Shoppers
- Thank them for joining.
- Share your brand story.
- Offer a first-purchase discount.
👉 Example: “Welcome! Here’s 10% off your first order — just for you.”
2. Abandoned Cart Emails
- Recover lost sales by reminding customers about items left in their cart.
- Add urgency: “Your cart is waiting — checkout before it sells out!”
- Sweeten the deal with a discount.
3. Post-Purchase Follow-Up
- Thank customers after their order.
- Suggest related products.
- Ask for reviews or referrals.
4. Product Recommendation Emails
- Use Brevo’s segmentation + AI to suggest products based on browsing/purchase history.
5. Seasonal Campaigns
- Run holiday promotions (Eid, Black Friday, New Year).
- Announce new arrivals or sales.
Step 3: Automate for Consistency
Brevo’s automation workflows make it easy to keep your e-commerce marketing running 24/7. Examples:
- Abandoned cart → reminder after 24 hours.
- No purchase in 30 days → re-engagement email.
- Repeat customers → loyalty rewards campaign.
Step 4: Segment Your E-Commerce Audience
Segmentation = higher conversions. Brevo lets you create segments like:
- First-time buyers (send welcome discounts).
- High-value customers (offer VIP rewards).
- Inactive shoppers (send win-back campaigns).
- Location-based (promote region-specific offers).
👉 Example: Customers in Karachi → “Free Same-Day Delivery in Karachi Today Only.”
Step 5: Track & Optimize with Brevo Analytics
Brevo’s dashboard helps you measure:
- Open and click rates.
- Sales generated by each campaign.
- Cart recovery performance.
- Best-performing products in email campaigns.
👉 Use A/B testing to optimize subject lines, designs, and timing.
Pro Tips for E-Commerce Email Success in 2025
- ✅ Use dynamic product blocks to showcase real-time product availability.
- ✅ Add countdown timers for limited offers.
- ✅ Personalize with customer names + recommended items.
- ✅ Combine email with SMS & WhatsApp automation for higher engagement.
Example: Abandoned Cart Workflow with Brevo
- Customer adds items but doesn’t checkout.
- After 1 hour → Send friendly reminder.
- After 24 hours → Send discount code.
- After 3 days → Send “last chance” email.
👉 Businesses recover 20–30% of abandoned carts with this simple sequence.
Conclusion
In 2025, successful e-commerce stores rely on smart email marketing to drive growth. Brevo makes it easy for even small businesses to create welcome sequences, cart recovery campaigns, product recommendations, and loyalty emails — all fully automated.