Introduction

In today’s fast-paced digital world, time is money — especially for small businesses and entrepreneurs. Manually sending emails to every customer is not only time-consuming but also ineffective. That’s where Brevo’s automation features come in.

With Brevo, you can set up automated workflows that nurture leads, re-engage inactive customers, and increase sales — all while you focus on running your business. In this guide, we’ll explore how Brevo’s automation tools can help you work smarter, not harder in 2025.

1. What is Email Marketing Automation?

Email automation means setting up emails to send automatically based on customer actions or behavior.

Examples:

• A new subscriber receives a welcome series.
• A shopper gets a reminder about their abandoned cart.
• A loyal customer gets a birthday discount.

👉 Instead of sending these manually, Brevo sends them for you — at the right time.

2. Why Automation is Crucial in 2025

• ✅ Saves time — run campaigns on autopilot.
• ✅ Increases engagement — emails arrive when they matter most.
• ✅ Boosts sales — personalized offers convert better.
• ✅ Strengthens relationships — build trust without constant effort.

Automation isn’t just a “nice-to-have” anymore. In 2025, it’s a must-have for any business serious about growth.

3. Brevo’s Automation Workflows

Brevo offers a simple drag-and-drop workflow builder. Here are the most useful workflows for businesses in 2025:

a) Welcome Series

• Trigger: New subscriber joins your list.
• Flow: Send a warm greeting → Introduce your brand → Offer a discount.
  👉 Builds trust right from the start.

b) Abandoned Cart Recovery

• Trigger: Customer adds items to cart but doesn’t purchase.
• Flow: Reminder email → Follow-up with discount → Final “last chance” message.
  👉 Recovers lost sales and boosts revenue.

c) Customer Re-Engagement

• Trigger: Customer inactive for 30+ days.
• Flow: Send a “We miss you” email → Offer incentive → Remove from list if no response.
  👉 Keeps your list healthy and engaged.

d) Birthday or Anniversary Emails

• Trigger: Customer’s birthday or signup anniversary.
• Flow: Personalized greeting + special discount.
  👉 Makes customers feel valued and loyal.

e) Lead Nurturing Campaign

• Trigger: New lead downloads a free resource.
• Flow: Educational emails → Case studies → Product offers.
  👉 Guides leads toward becoming paying customers.

4. Personalization in Automation

Brevo allows dynamic personalization:

• Add customer names automatically.
• Show recommended products based on past purchases.
• Send location-specific promotions.

👉 Example: “Hi Alex, your favorite sneakers are back in stock — get 10% off today!”

5. Multi-Channel Automation

Unlike many tools, Brevo supports email + SMS + WhatsApp automation.

• Send an order confirmation via email.
• Follow up with shipping details via SMS.
• Deliver reminders or urgent offers via WhatsApp.

👉 This multi-channel approach ensures your message is seen.

6. Tracking & Optimizing Workflows

Brevo provides detailed reports for each workflow:

• Open rates.
• Click-through rates.
• Conversions.
• Revenue generated.

👉 Use these insights to refine campaigns and maximize ROI.

7. Real-Life Example

Imagine an online clothing store using Brevo:

• Customer adds a shirt to the cart but leaves.
• Brevo automatically sends:
  1. A reminder email after 3 hours.
  2. A discount offer after 24 hours.
  3. A final call after 48 hours.

Result? Higher conversion rates and fewer lost sales.

Conclusion

In 2025, automation isn’t just about convenience — it’s about growth. With Brevo’s easy-to-use automation tools, small businesses can save time, engage customers, and boost sales effortlessly.

Introduction

Running a small business in 2025 is no easy task. From competing with big brands to managing tight budgets, every decision matters — especially when it comes to marketing tools.

One tool that stands out for small businesses today is Brevo (formerly Sendinblue). With its affordable pricing, powerful features, and beginner-friendly design, Brevo has become the go-to email marketing solution for entrepreneurs, startups, and local businesses worldwide.

In this article, we’ll explore why Brevo is the perfect choice for small businesses in 2025.

1. Budget-Friendly Pricing

Small businesses often struggle with high software costs. Brevo solves this by offering:

• Free Plan → 9,000 emails/month, unlimited contacts.
• Affordable Paid Plans → Starting from just $25/month.
• No hidden charges → You pay only for emails sent, not for how many contacts you store.

👉 This makes Brevo far more affordable than competitors like Mailchimp or HubSpot.

2. Unlimited Contacts

Unlike most email marketing platforms that charge per subscriber, Brevo allows unlimited contacts on every plan.

For small businesses with growing email lists, this is a huge cost-saver. You don’t need to delete inactive subscribers or worry about your bill increasing every time you gain new leads.

3. Easy-to-Use Platform

Small business owners usually don’t have full-time marketing teams. Brevo is designed to be:

• Beginner-friendly with a drag-and-drop email editor.
• Intuitive for setting up automations (welcome series, abandoned carts).
• Simple to track results with easy-to-read analytics.

👉 You don’t need to be tech-savvy — Brevo does the heavy lifting for you.

4. Powerful Features for Small Businesses

Brevo isn’t just for email campaigns — it’s a full marketing toolkit.

• Email Marketing → Send newsletters, promotions, and product launches.
• SMS & WhatsApp Campaigns → Reach customers instantly.
• CRM (Customer Relationship Management) → Track leads, manage pipelines.
• Marketing Automation → Save time with workflows (birthday offers, reminders, etc.).

👉 Everything you need to grow your business in one place.

5. Personalization and Segmentation

Customers expect personalized communication in 2025. With Brevo, small businesses can:

• Segment contacts by location, purchase history, or behavior.
• Personalize emails with customer names and product recommendations.
• Send targeted offers that increase engagement and sales.

6. High Deliverability Rates

Brevo has strong infrastructure and GDPR-compliant servers, ensuring your emails land in the inbox — not spam. This is critical for small businesses that rely on every single campaign to count.

7. Scalability for Growth

As your small business grows, Brevo grows with you.

• Start on the free plan.
• Upgrade only when your email volume increases.
• Add more advanced tools (CRM, automation, SMS) as you expand.

👉 No need to switch platforms later — Brevo supports you at every stage.

Real-Life Example

Imagine you run a small bakery:

• You collect emails from walk-in customers.
• Send a weekly newsletter with special offers.
• Use automation to send a birthday discount.
• Launch a holiday campaign with Brevo’s templates.

Result? More repeat customers, higher sales, and stronger loyalty — without spending a fortune.

Conclusion

For small businesses in 2025, Brevo is more than just an email marketing tool — it’s a complete growth partner. With affordable pricing, unlimited contacts, automation, and easy-to-use tools, it gives entrepreneurs the power to compete with big brands on a small budget.

Introduction

When it comes to email marketing, two names often come up: Brevo (formerly Sendinblue) and Mailchimp. Both are powerful tools, but they’re built with different users in mind.

In 2025, the decision often comes down to budget, features, and long-term growth. If you’re stuck choosing between Brevo and Mailchimp, this guide breaks down their pricing, features, pros/cons, and ideal users — so you can confidently pick the right platform for your business.

Quick Comparison Table

Brevo Overview (2025)

Brevo positions itself as an affordable, all-in-one marketing platform. It’s especially attractive to small businesses, e-commerce stores, and startups because you pay based on emails sent, not subscribers.

Key Strengths:

• Unlimited contacts on all plans.
• Email, SMS, and WhatsApp campaigns.
• Built-in CRM & pipeline management.
• User-friendly automation builder.
• Transparent, affordable pricing.

Mailchimp Overview (2025)

Mailchimp is one of the oldest and most popular email marketing tools. It offers advanced features and integrations, making it popular with larger businesses and agencies. However, it can get expensive quickly.

Key Strengths:

• Well-known brand with trust and reputation.
• Extensive integrations with other apps.
• Strong analytics and reporting.
• AI-driven content suggestions.

Pricing Comparison

Brevo Pricing (2025)

• Free Plan → 9,000 emails/month, unlimited contacts.
• Starter Plan → From $25/month.
• Business Plan → From $65/month.
• Plus → Custom pricing.

👉 Ideal for businesses with large contact lists but fewer email sends.

Mailchimp Pricing (2025)

• Free Plan → 500 contacts, 1,000 emails/month.
• Essentials → From $13/month (500 contacts).
• Standard → From $20/month (500 contacts).
• Premium → From $350/month (10,000 contacts).

👉 Costs increase as your subscriber base grows.

Automation Comparison

• Brevo: Easy to set up with drag-and-drop workflows (welcome series, abandoned carts, re-engagement).
• Mailchimp: More advanced automation but often requires higher-tier plans.

Deliverability & Reliability

• Brevo: Strong deliverability, EU-based servers, GDPR-compliant.
• Mailchimp: Also strong but can flag small accounts for compliance issues.

Who Should Choose Brevo?

• ✅ Startups on a budget.
• ✅ E-commerce businesses (cart recovery, SMS, WhatsApp).
• ✅ Businesses with large subscriber bases but fewer email sends.
• ✅ Marketers who need affordable automation + CRM in one tool.

Who Should Choose Mailchimp?

• ✅ Larger enterprises with big budgets.
• ✅ Agencies needing advanced integrations.
• ✅ Users already invested in the Mailchimp ecosystem.

Conclusion

Both Brevo and Mailchimp are excellent tools in 2025, but the best choice depends on your business needs.

• If you want affordable, all-in-one marketing with unlimited contacts, Brevo is the clear winner.
• If you need enterprise-level integrations and advanced analytics (and don’t mind the cost), Mailchimp might suit you better.

Introduction

Email marketing is only as powerful as the campaigns you create. In 2025, inboxes are crowded, customer attention spans are short, and only the best campaigns stand out.

The good news? With Brevo (formerly Sendinblue), you don’t need to be a professional designer or copywriter to create high-converting email campaigns. In this guide, we’ll walk through a step-by-step process to plan, design, and launch emails that actually drive results.

Step 1: Define Your Goal

Before you write a single word, ask yourself:

• Do I want sales?
• Do I want sign-ups?
• Do I want traffic to my blog or store?

👉 Example goals: “Recover abandoned carts,” “Promote a holiday sale,” or “Grow webinar registrations.”

Clear goals = focused campaigns.

Step 2: Know Your Audience

Segmenting your audience is critical in 2025. Brevo makes this easy with smart segmentation tools:

• New subscribers → Send a welcome offer.
• Repeat buyers → Send loyalty rewards.
• Inactive users → Send re-engagement campaigns.

👉 Personalized messages always convert better than generic blasts.

Step 3: Choose the Right Email Campaign Type

Brevo allows you to create:

• Newsletters → Keep subscribers updated.
• Promotional emails → Drive sales with offers.
• Automated campaigns → Workflows like abandoned cart recovery.
• Transactional emails → Order confirmations, receipts, shipping updates.

👉 Choose the campaign type that matches your goal.

Step 4: Design with Brevo’s Drag-and-Drop Editor

Brevo’s editor helps you design beautiful, responsive emails without coding.
Tips for design:

• ✅ Keep subject lines short & compelling (under 50 characters).
• ✅ Use images/videos sparingly — focus on clear CTAs.
• ✅ Stick to your brand colors & fonts for consistency.
• ✅ Ensure mobile responsiveness (70% of opens are on mobile).

👉 Example subject line: “Your 24-hour deal is here 🎉”

Step 5: Write Copy That Converts

Follow the AIDA formula:

• Attention: Strong subject line.
• Interest: Highlight the problem or offer.
• Desire: Show how your product helps.
• Action: Add a clear CTA button.

👉 Example CTA: “Claim Your 20% Discount Now →”

Step 6: Add Personalization

Brevo allows dynamic fields like:

• Customer’s first name.
• Location-based offers.
• Product recommendations based on past behavior.

👉 Example: “Hi Sarah, we saved your favorite items — get them today with 10% off!”

Step 7: Test Before Sending

Brevo’s A/B testing lets you test:

• Subject lines.
• Email layouts.
• Send times.

👉 Example: Send half your audience “Deal ends tonight” vs “Last chance: 20% off” → keep the winner.

Step 8: Send at the Right Time

Timing is everything. Brevo’s Send Time Optimization ensures your emails land when subscribers are most likely to open them.

• B2B → Best during working hours.
• B2C → Evenings and weekends often work best.

Step 9: Track and Optimize

After sending, review Brevo’s analytics dashboard:

• Open rates (is your subject line strong enough?).
• Click-through rates (is your CTA effective?).
• Conversions & revenue (did your campaign achieve its goal?).

👉 Use these insights to refine your next campaign.

Quick Checklist for High-Converting Campaigns

✅ Clear goal set
✅ Audience segmented
✅ Compelling subject line
✅ Mobile-friendly design
✅ Strong CTA button
✅ A/B tested
✅ Analytics reviewed

Conclusion

Creating high-converting email campaigns in 2025 isn’t about luck — it’s about strategy + tools. With Brevo’s drag-and-drop editor, automation workflows, personalization, and powerful analytics, you can launch campaigns that stand out in inboxes and drive real results.

Introduction

Choosing the right email marketing platform often comes down to one big question: How much does it cost?

In 2025, Brevo (formerly Sendinblue) continues to stand out as one of the most affordable yet powerful email marketing solutions. Unlike other tools that charge based on the number of subscribers, Brevo’s pricing is based on emails sent per month, making it budget-friendly for growing businesses.

In this article, we’ll break down Brevo’s pricing plans for 2025, what each includes, and how to decide which one is best for your business.

Brevo Pricing Plans in 2025

Brevo offers four main pricing tiers:

1. Free Plan

• ✅ Cost: $0/month
• ✅ Send up to 300 emails per day
• ✅ Unlimited contacts
• ✅ Basic email templates
• ✅ Drag-and-drop editor
• ✅ SMS & WhatsApp available (pay-as-you-go)

👉 Best for: Freelancers, beginners, and small blogs testing email marketing.

2. Starter Plan

• ✅ Cost: From $25/month
• ✅ 20,000+ emails/month (no daily sending limit)
• ✅ All free features
• ✅ Basic reporting & analytics
• ✅ No Brevo branding

👉 Best for: Small businesses that need regular campaigns without restrictions.

3. Business Plan

• ✅ Cost: From $65/month
• ✅ Advanced email & SMS automation
• ✅ A/B testing
• ✅ Detailed analytics (heat maps, engagement reports)
• ✅ Phone support
• ✅ Facebook ads integration

👉 Best for: E-commerce stores, agencies, and marketers who want advanced automation.

4. Brevo Plus (Custom)

• ✅ Custom pricing (enterprise-level)
• ✅ Dedicated account manager
• ✅ Priority support
• ✅ Advanced integrations (SSO, API limits, custom IPs)

👉 Best for: Large businesses and enterprises needing tailored solutions.

Comparison Table

Why Brevo’s Pricing is Different

Most platforms (like Mailchimp or ActiveCampaign) charge based on number of contacts, which gets expensive fast. Brevo instead charges based on emails sent, meaning you can store unlimited contacts and only pay for actual sending volume.

👉 Example: If you have 50,000 subscribers but only send a monthly newsletter, you can do it on a much cheaper plan with Brevo compared to Mailchimp.

Which Plan is Right for You?

• Freelancers & Bloggers → Free Plan
• Small Businesses → Starter Plan
• E-Commerce Stores & Agencies → Business Plan
• Large Enterprises → Brevo Plus

Extra Costs to Keep in Mind

• SMS & WhatsApp campaigns are pay-as-you-go.
• Dedicated IPs available on higher-tier plans.
• Add-ons like advanced integrations may add costs for Plus users.

Conclusion

Brevo’s 2025 pricing is built to scale with your business — starting with a free plan and growing into advanced automation and enterprise-level tools. Compared to competitors, it remains one of the most cost-effective solutions for email marketing.

Introduction

Email marketing continues to be one of the most profitable digital marketing channels — with an average ROI of $36 for every $1 spent. But in 2025, the landscape has shifted. With AI-driven personalization, stricter data privacy laws, and multi-channel communication, businesses must adapt to stay competitive.

In this article, we’ll explore the top email marketing trends shaping 2025 and how Brevo (formerly Sendinblue) equips you to take advantage of them.

Trend 1: Hyper-Personalization with AI

Gone are the days of generic “Hello Subscriber” emails. In 2025, customers expect personalized experiences — from product recommendations to email timing.

How Brevo Helps:

• AI-driven segmentation.
• Dynamic content blocks showing products based on browsing history.
• Predictive sending (emails sent when a user is most likely to open).

👉 Example: A customer who browsed sneakers gets an email featuring new arrivals in their size.

Trend 2: Interactive Emails

Emails are no longer static. Interactive elements like polls, quizzes, countdown timers, and product carousels are increasing engagement rates.

How Brevo Helps:

• Drag-and-drop editor with interactive design blocks.
• Ability to embed countdown timers for sales and launches.
• Integration with dynamic product feeds.

Trend 3: Omnichannel Marketing

Email alone isn’t enough in 2025. Businesses need to combine email + SMS + WhatsApp + chat for a complete customer journey.

How Brevo Helps:

• Unified platform for email, SMS, and WhatsApp campaigns.
• Automation workflows across multiple channels.
• CRM integration for seamless follow-ups.

👉 Example: Cart abandoned → Email reminder → WhatsApp message → SMS discount code.

Trend 4: Privacy & Data Protection

With GDPR, CCPA, and other global privacy rules, customers demand transparency and trust. Marketers must prioritize consent-based marketing.

How Brevo Helps:

• Built-in GDPR compliance (double opt-in, unsubscribe management).
• Secure data storage with EU-based servers.
• Consent-tracking tools to protect your business.

Trend 5: Mobile-First Email Design

Over 70% of emails are now opened on mobile. In 2025, mobile-friendly design is not optional.

How Brevo Helps:

• Mobile-responsive templates.
• Preview mode for different devices.
• Drag-and-drop builder optimized for speed and simplicity.

Trend 6: Automation Everywhere

From onboarding to re-engagement, automation is the backbone of email marketing in 2025.

How Brevo Helps:

• Pre-built workflows (welcome series, cart recovery, win-back).
• Behavior-based triggers (website visits, clicks, purchases).
• Analytics dashboard to monitor automation performance.

Trend 7: AI-Powered Copywriting & Testing

Marketers now use AI to optimize subject lines, test variations, and predict engagement.

How Brevo Helps:

• A/B testing for subject lines and content.
• AI-powered recommendations for better open rates.
• Insights on the best-performing email styles.

Trend 8: Sustainability & Ethical Marketing

Consumers in 2025 care about sustainability and authenticity. Brands that send too many irrelevant emails risk losing trust.

How Brevo Helps:

• Advanced segmentation to avoid spamming.
• Engagement-based targeting (send only to active users).
• Frequency control to keep campaigns respectful.

Quick Checklist: How to Stay Ahead in 2025

✅ Use AI-driven personalization
✅ Combine email + SMS + WhatsApp
✅ Prioritize data privacy (GDPR compliance)
✅ Automate key workflows
✅ Test, measure, and optimize with analytics

Conclusion

Email marketing in 2025 is smarter, more interactive, and more customer-centric than ever. Businesses that embrace these trends will build trust, boost engagement, and drive revenue growth.

With Brevo’s AI tools, automation, omnichannel campaigns, and GDPR compliance, you can stay ahead of competitors while delivering value to your audience.

Introduction

Running an online store in 2025 means facing tough competition. Customers have more options than ever, and winning their loyalty requires more than just good products — you need smart, personalized communication.

That’s where Brevo (formerly Sendinblue) comes in. Brevo’s e-commerce email marketing tools are designed to help online stores increase sales, reduce cart abandonment, and build long-term customer relationships.

In this guide, we’ll explore how to use Brevo for e-commerce success in 2025, step by step.

Why Email Marketing is Critical for E-Commerce in 2025

• Direct customer connection → No dependence on social algorithms.
• Higher ROI → Email drives $36 ROI per $1 spent.
• Automation-friendly → Perfect for cart recovery, upselling, and retention.
• Personalization → Customers expect tailored product recommendations.

👉 Email remains the #1 marketing channel for online stores.

Step 1: Connect Your Online Store with Brevo

Brevo integrates with all major e-commerce platforms:

• Shopify
• WooCommerce
• Magento
• Prestashop
• BigCommerce

With the plugin or API integration, you can:

• Sync customer data in real-time.
• Track purchase history.
• Trigger automated emails based on behavior.

Step 2: Set Up Essential E-Commerce Campaigns

1. Welcome Series for New Shoppers

• Thank them for joining.
• Share your brand story.
• Offer a first-purchase discount.

👉 Example: “Welcome! Here’s 10% off your first order — just for you.”

2. Abandoned Cart Emails

• Recover lost sales by reminding customers about items left in their cart.
• Add urgency: “Your cart is waiting — checkout before it sells out!”
• Sweeten the deal with a discount.

3. Post-Purchase Follow-Up

• Thank customers after their order.
• Suggest related products.
• Ask for reviews or referrals.

4. Product Recommendation Emails

• Use Brevo’s segmentation + AI to suggest products based on browsing/purchase history.

5. Seasonal Campaigns

• Run holiday promotions (Eid, Black Friday, New Year).
• Announce new arrivals or sales.

Step 3: Automate for Consistency

Brevo’s automation workflows make it easy to keep your e-commerce marketing running 24/7. Examples:

• Abandoned cart → reminder after 24 hours.
• No purchase in 30 days → re-engagement email.
• Repeat customers → loyalty rewards campaign.

Step 4: Segment Your E-Commerce Audience

Segmentation = higher conversions. Brevo lets you create segments like:

• First-time buyers (send welcome discounts).
• High-value customers (offer VIP rewards).
• Inactive shoppers (send win-back campaigns).
• Location-based (promote region-specific offers).

👉 Example: Customers in Karachi → “Free Same-Day Delivery in Karachi Today Only.”

Step 5: Track & Optimize with Brevo Analytics

Brevo’s dashboard helps you measure:

• Open and click rates.
• Sales generated by each campaign.
• Cart recovery performance.
• Best-performing products in email campaigns.

👉 Use A/B testing to optimize subject lines, designs, and timing.

Pro Tips for E-Commerce Email Success in 2025

• ✅ Use dynamic product blocks to showcase real-time product availability.
• ✅ Add countdown timers for limited offers.
• ✅ Personalize with customer names + recommended items.
• ✅ Combine email with SMS & WhatsApp automation for higher engagement.

Example: Abandoned Cart Workflow with Brevo

1. Customer adds items but doesn’t checkout.
2. After 1 hour → Send friendly reminder.
3. After 24 hours → Send discount code.
4. After 3 days → Send “last chance” email.

👉 Businesses recover 20–30% of abandoned carts with this simple sequence.

Conclusion

In 2025, successful e-commerce stores rely on smart email marketing to drive growth. Brevo makes it easy for even small businesses to create welcome sequences, cart recovery campaigns, product recommendations, and loyalty emails — all fully automated.

Introduction

In 2025, businesses can no longer afford to waste time on repetitive tasks like sending manual emails, tagging contacts, or scheduling follow-ups. That’s where marketing automation comes in.

Automation doesn’t just save time — it ensures your customers get the right message at the right time, which means more engagement, higher sales, and stronger loyalty.

With platforms like Brevo (formerly Sendinblue), even small businesses can now use automation to compete with big brands.

What is Marketing Automation?

Marketing automation is the use of software to streamline, automate, and measure marketing tasks and workflows. Instead of manually sending emails or updating customer data, you set up rules and triggers that run automatically.

👉 Example:

• A customer signs up → They get a welcome email instantly.
• A cart is abandoned → A reminder email with a discount is sent.
• A customer’s birthday → They receive a personalized birthday coupon.

Why Marketing Automation Matters in 2025

1. Time-Saving

Automation frees you from repetitive work so you can focus on strategy and growth.

2. Personalization at Scale

Customers expect personalized experiences. Automation makes it possible to deliver them to thousands of contacts.

3. Higher Conversions

Automated sequences like abandoned cart emails or product recommendations drive more sales.

4. Data-Driven Decisions

Automation tools track customer behavior, so you can refine campaigns based on real insights.

5. Works 24/7

Even while you sleep, automation keeps your marketing machine running.

Brevo’s Marketing Automation Features

Brevo makes automation accessible for beginners while offering powerful options for advanced users.

1. Workflow Builder

• Easy drag-and-drop builder for creating automation sequences.
• Set conditions like “if subscriber clicks a link” → “send X email.”

2. Pre-Built Templates

• Ready-made workflows for welcome series, abandoned carts, and birthday emails.

3. Behavior-Based Triggers

• Send emails based on actions: website visits, product views, link clicks, or purchase history.

4. CRM Integration

• Track leads and automate follow-ups for your sales team.

5. Omnichannel Automation

• Not just email — Brevo lets you automate SMS, WhatsApp, and chat messages.

Practical Automation Examples (2025)

📧 Email Welcome Series

• Trigger: User subscribes.
• Automation: Send 3-email sequence (welcome → introduce brand → special offer).

🛒 Abandoned Cart Reminder

• Trigger: User adds to cart but doesn’t checkout.
• Automation: Send email reminder + discount code after 24 hours.

🎂 Birthday & Anniversary Campaigns

• Trigger: Subscriber’s date of birth.
• Automation: Send a personalized “Happy Birthday” with a coupon.

📊 Lead Nurturing

• Trigger: User downloads an ebook.
• Automation: Send follow-up content → case study → product demo invite.

Comparison: Manual Marketing vs Automation

👉 Clearly, automation = fewer mistakes + better results.

How to Get Started with Brevo Automation

1. Sign up for a free Brevo account.
2. Go to Automation > Workflows.
3. Pick a pre-built workflow (welcome, cart reminder) or build your own.
4. Define triggers (signups, clicks, purchases).
5. Add personalized actions (send email, assign CRM task, update contact).
6. Test & activate your workflow.

Pro Tips for Successful Automation in 2025

• ✅ Start small (welcome series) before building complex workflows.
• ✅ Always segment contacts — don’t send the same message to everyone.
• ✅ Test subject lines and email timing for better results.
• ✅ Monitor Brevo’s reports to optimize your workflows.

Conclusion

In 2025, marketing automation isn’t optional — it’s the backbone of modern digital marketing. Businesses that automate save time, connect better with customers, and close more sales.

With Brevo’s simple automation builder, pre-made templates, and powerful triggers, even small businesses can harness automation like a pro.